The Into Wellness Vision

The Vision

To bring world-class fitness equipment and workout experience to our country by manufacturing and distributing premium fitness products at affordable prices. To make quality fitness training accessible to everyone and create a fitness revolution in the country.

Into Wellness – Ritesh Mahindrakar

The Driving Force behind Into Wellness – Ritesh Mahindrakar

Ritesh is a Gold medalist in Mechanical Engineering and a certified Six Sigma Black Belt. He has more than 14 years of experience of working with Multinational companies such as LG Electronics in South Korea, Nokia India Private Limited, Wipro Limited and Force Motors before starting Into Wellness. With years of exposure to working in South Korea, China and Canada he brings a highly professional attitude and work ethics.

His achievements and experience inspire each one of us to be focused and driven as he is. His solid education, diverse work experience and exposure to global manufacturing and business practices are helping in scaling up Into Wellness to become a world-class company.

Our Team

Into Wellness has passionate and dedicated team of leaders who are working hard to achieve operational excellence in each of their functions such as product and process design, manufacturing, marketing, supply chain management and customer service. Ritesh is extremely proud of their contributions. The team under his guardianship is confident to achieve the goal of becoming the most trusted and reliable fitness brand in India, and is thus striving hard to build a company which India will be proud of.

Our manufacturing and operations is backed by a strong team of highly qualified engineers and skilled, efficient technicians who strive hard for continual improvement of products and processes.

Into Wellness Team
Our World-Class Manufacturing

Our World-Class Manufacturing

Our world-class factory in Pune adheres to the highest standards of quality. Process automation, advanced manufacturing technology along with systems and processes that are benchmarked to the Toyota Production System (TPS), ensure that we achieve consistent quality in every unit of equipment that is manufactured. We own sophisticated machines that ensure high precision manufacturing.
Our team strives to achieve continuous improvement throughout operations to achieve zero product and process defects. We take great pride and care in everything that we do in our factory.

Collaboration with Realleader USA

Our Proud Collaboration with Realleader USA

Our technical collaboration with one of the world leaders in professional strength equipment business has given us access to advanced fitness equipment manufacturing know-how.

As a brand, Realleader USA is trusted and endorsed by the best of international athletes and professional bodybuilders. Our product designs are internationally proven and the products are sold in the most advanced markets such as the US, Europe, and Australia.

More than 25 years of experience of Realleader USA in the fitness industry has helped us to manufacture quality fitness equipment with accurate bio-mechanics and aesthetically appealing designs. This collaboration has enabled us to offer the same design of fitness products which are used by athletes and fitness enthusiasts in Los Angeles, Melbourne, Madrid, London and Dublin to our Indian customers.

Collaboration with Realleader USA
Our World-Class Design

Our World-Class Design

Realleader’s Research and Development centre in USA conducts cutting edge research for product innovation and has more than 25 patents in its name. The equipment is designed as per the Principles of Kinesiology and Ergonomics. Our product designs are simple, effective, and rugged, which are created to activate the right muscles without causing strain or injury.

In collaboration with Realleader USA we will continue to introduce many new, unique and path breaking fitness products to the Indian market.

Delivering Our Promise

Quality Promise

Our equipment is designed, engineered and tested to be user-friendly, biomechanically sound and most importantly, it has been developed to suit Indian conditions and usage patterns.

Durability

The parts and products are engineered perfectly to ensure high durability and reliability. Our customers get the benefit of low cost for ownership due to long life and high equipment uptime. Our equipment is rugged enough to withstand tough workouts and tougher environment.

After Sales Service

Spares are always in stock. We have control over the spares supply with pan India presence of dealers with proven service capability.

Stories of our Happy and Satisfied Customers

Our Contribution

  • We actively support Fit India Movement where we organize various events, seminars on fitness and support various organizations such as IBBF (Indian Body builders Federation) and Sheru Classic to promote the bodybuilding sport in India.
  • Working with Ministry of Commerce & Industry along with ASSOCHAM & KPMG supporting their efforts towards Atmanirbhar Bharat and towards the goal of making India a Global Fitness equipment manufacturing hub.
  • We have successfully indigenized 95% of the components in our manufacturing and our equipment provides an alternative to imported equipment resulting in substantial Import Substitution. Providing direct and indirect employment to more than 300 workmen.
  • Our factory is powered by 90 KW of roof top solar installation. We have rain water harvesting in our company where water equivalent to 200 Tankers (@ 20 Lac Liters) is saved by charging the bore well. We use environmental friendly [piped natural gas for our manufacturing.
  • Our company and our products help to create a positive impact on the society by increasing the fitness penetration and raising the health standards in the country.

Celebrating the Milestones as we Prepare for the Road Ahead

Year Milestone Achieved
January 2015 World-class factory established in Chakan, Pune.
April 2016 Technical joint venture signed with Realleader USA.
January 2017 Into Wellness corporate head office established.
February 2018 Prime Minister Narendra Modi visiting our product display in Magnetic Maharashtra.
April 2018 Into Wellness makes history by exhibiting at FIBO exhibition in Germany along with the Realleader USA team.
October 2018 Introduced Color Customization to let our customers differentiate their facility from competition.
April 2019 Export to the Middle East started.
September 2019 Green room display at ABBF Asian Bodybuilding Championship.
October 2019 Grand success at IHFF and Sheru Classic Exhibition in Mumbai.
November 2019 State-of-art product experience center established with a display of more than 100 products in Pune.
January 2020 R&D center officially launched in India
February 2020 Dealer and distribution network established in 20 metro cities in India.
July 2020 Unique products for home segment launched.
October 2020 Land of 12 Acres (5,00,000 Sq. feet) purchased for future expansion.
March 2021 Breakthrough achieved in defense, corporate, real estate and hospitality segments.

Way Forward

Into Wellness will continue to strive hard and work on product innovation, implement Industry 4.0 in manufacturing, enter more market segments, penetrate in tier 2 and tier 3 cities to give world-class fitness training experience to every corner of the country making India a fit and healthy nation.

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